The team is led by Ms. Shirley Rusimbi the General Manager who is a seasoned Marketing & PR professional with over 7 years of industry experience. Having worked in both corporate and agency she has a great understanding of the business environment in Tanzania. In her previous roles she has worked with local and international companies to promote their brands, public image and carrying out various marketing and communications campaigns. In her more recent role, she worked as a Business Development Manager where she led a team in planning and executing the promotion of the Johnnie Walker Red Label brand among consumers ensuring consumer uptake and brand awareness. She has also worked at Philip Morris International (Tanzania) where she was part of the team that saw the successful launch of the Chesterfield brand and oversaw its adoption as a brand of choice among LAS at LAMPs and Off Trade channels. Shirley began her career at Integrated Communications Ltd, where she led several communications campaigns for the likes of TBL, Huawei and Samsung.